Gartner Research

Customer Analytics and the Art of the Possible With Big Data

Published: 09 April 2014

ID: G00260489

Analyst(s): Jenny Sussin, Douglas Laney

Summary

Big data challenges impact organizations of all sizes, but so do big data opportunities. By viewing information as an essential asset, organizations of all sizes can support their most important sales, marketing and customer service initiatives and drive business growth.

Table Of Contents
  • Key Challenges

Introduction

Which Is the Biggest Opportunity for Big Data?

Analysis

  • Use Rapid Analytic Modeling and Simulation to Create Unique Experiences for Your Customers
    • Case Study
  • Match Customers With a Rationalized Range of Offerings, While Developing New Offerings and Markets
    • Case Study
  • Treat the Great Variety of Customer Data as an Analytical Opportunity
    • Case Study

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