Gartner Research

2014 CEO Survey Points to Digital Marketing's Growing Impact

Published: 09 April 2014

ID: G00259241

Analyst(s): Jennifer S. Beck

Summary

CEOs are sending a strong message to digital marketers: You have their attention, their trust and their priority investments as they focus on growth and take the business digital. Marketers, your time is now.

Table Of Contents

Analysis

  • Finding 1. Digital Business Fuels Growth
  • Finding 2. Going Digital Requires New Partnerships
  • Finding 3. Digital Business by Any Other Name …
  • Finding 4. Show Us the Money
  • Finding 5. Information — A Valued and Salable Asset
  • Next Steps

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