Gartner Research

Silverpop Acquisition Deal Adds a Piece to IBM's Marketing Portfolio

Published: 11 April 2014

ID: G00263867

Analyst(s): Adam Sarner , Julie Hopkins

Summary

The purchase of Silverpop will give IBM a best-of-breed email marketing offering and give Silverpop financial stability and resources. Customers of both will benefit, but the deal won't much change their competitive position.

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