Gartner Research

2014 CEO and Senior Executive Survey: CIOs Must Ally With CFOs in the Race for Digital Supremacy

Published: 11 April 2014

ID: G00263139

Analyst(s): Sanil Solanki

Summary

CFOs see themselves at the forefront of leading the business through the digital age. But their lack of understanding of what digital is could be problematic in mobilizing investments. CIOs who help build this knowledge create powerful allegiances with CFOs, smoothing the road for digital funding.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • In 2014, CFOs expect the biggest increase of investment funds to be directed toward R&D and innovation, suggesting that CIOs will need to provide evidence of tighter governance to support this increase
  • CFOs see themselves second only to the CIO in helping lead the business through the digital age, suggesting that CIOs should think of them as key players (from a stakeholder-mapping perspective) in forming the digital strategy
  • Seventy-six percent of CFOs don't quantify or value information as a balance sheet asset, indicating that CIOs need to do more to provide demonstrable examples of how data can be used to improve all aspects of the business
    • Tesco's Clubcard Scheme
    • Unilever's Business Intelligence Strategy

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