Gartner Research

Business Gets Social; CIO Desk Reference Chapter 30, Updated Q3 2013

Published: 11 April 2014

ID: G00263912

Analyst(s): Carol Rozwell, Nikos Drakos, Andrew Walls, Jeffrey Mann, Stephen Prentice, Anthony Bradley, Gene Alvarez

Summary

Research indicates that the CIO can drive value for the enterprise from social computing initiatives, but only through a disciplined focus on social systems — not social computing technologies.

Table Of Contents
  • Overview

Analysis

  • Building a Successful Social Strategy
    • Ensure Potential Community Members are Part of the Planning Process
    • Leverage Existing Communities When Planning New Ones
    • Don't Go Forward With a Community Without Having a Champion
  • Optimizing Value Received From Social Networks
    • To Drive Value From Social Computing, the CIO Must Be an Active Practitioner
    • The Five Major Challenges Organizations Face Regarding Social Software
    • CIOs must navigate around the pitfalls of social computing
  • Apply a Comprehensive Planning Framework as Business Gets Social
    • Social Vision
    • Social Strategy
    • Constituency Experience
    • Organizational Collaboration and Change
    • Social Processes
    • Social Information
    • Social Metrics
    • Social Technology
  • Take Four Initial Steps Toward a Social Media Policy
    • Remind Employees That the Policies and Common-Sense Guidelines They Already Know Apply Also to Online Interactions
    • Use Examples to Illustrate Constructive and Undesirable Behavior
    • Stake Out the Most Sensitive "Hot Zones"
    • Give Employees Somewhere to Go With Concerns
  • Ignorance Is Not Bliss When It Comes to Social Media Monitoring
    • Intelligence and Situational Awareness Development
    • Tools and Techniques
    • Tactical Guidelines
    • Implement Social Computing Successfully
  • Case Studies
    • Howrey—Letting people lead the way to social computing
    • University of Sheffield—Using social computing to ‘bring the outside in’
  • Conclusions
    • CIO Call to Action
    • Conclusions

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