Gartner Research

Business Gets Social; CIO Desk Reference Chapter 30, Updated Q3 2013

Published: 11 April 2014

ID: G00263912

Analyst(s): Carol Rozwell , Nikos Drakos , Andrew Walls, Jeffrey Mann , Stephen Prentice, Anthony Bradley , Gene Alvarez


Research indicates that the CIO can drive value for the enterprise from social computing initiatives, but only through a disciplined focus on social systems — not social computing technologies.

Table Of Contents
  • Overview


  • Building a Successful Social Strategy
    • Ensure Potential Community Members are Part of the Planning Process
    • Leverage Existing Communities When Planning New Ones
    • Don't Go Forward With a Community Without Having a Champion
  • Optimizing Value Received From Social Networks
    • To Drive Value From Social Computing, the CIO Must Be an Active Practitioner
    • The Five Major Challenges Organizations Face Regarding Social Software
    • CIOs must navigate around the pitfalls of social computing
  • Apply a Comprehensive Planning Framework as Business Gets Social
    • Social Vision
    • Social Strategy
    • Constituency Experience
    • Organizational Collaboration and Change
    • Social Processes
    • Social Information
    • Social Metrics
    • Social Technology
  • Take Four Initial Steps Toward a Social Media Policy
    • Remind Employees That the Policies and Common-Sense Guidelines They Already Know Apply Also to Online Interactions
    • Use Examples to Illustrate Constructive and Undesirable Behavior
    • Stake Out the Most Sensitive "Hot Zones"
    • Give Employees Somewhere to Go With Concerns
  • Ignorance Is Not Bliss When It Comes to Social Media Monitoring
    • Intelligence and Situational Awareness Development
    • Tools and Techniques
    • Tactical Guidelines
    • Implement Social Computing Successfully
  • Case Studies
    • Howrey—Letting people lead the way to social computing
    • University of Sheffield—Using social computing to ‘bring the outside in’
  • Conclusions
    • CIO Call to Action
    • Conclusions

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