Gartner Research

Lights, Camera, Action; Get Your Message Across the Right Way in Web Conferences

Published: 14 April 2014

ID: G00259121

Analyst(s): Whit Andrews , Adam Preset , Debra Logan , Carol Rozwell


Executives, managers and teams in the digital workplace are often tasked to employ technology for Web conferences and broadcasts, but bad meetings and events can still happen. The key to compelling Web conferences is to fill the gap between content and technology, and craft an engaging experience.

Table Of Contents
  • Key Challenges



  • Present Yourself and Your Organization in a Way That Reinforces, Rather Than Detracts From, Your Message
  • Match the Context of the Enterprise Video Interaction With Intentional, Structured Practices That Support Engagement and Positive Outcomes
  • Avoid Common Web Conference Pitfalls by Preparing Assets, Applications and the Audience

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