Gartner Research

Forecast Overview: Video Media Services, Worldwide, 2014 Update

Published: 15 April 2014

ID: G00261099

Analyst(s): Fernando Elizalde


Consumers are altering their choices for how they spend their available video media services budgets, due to disruptive new subscription and transactional video-on-demand services. Here, we explain the forces and the foundational assumptions that underpin our forecasts.

Table Of Contents
  • Overview
  • Companion Documents

Market Description

  • Video Media Taxonomy
  • Market Characteristics
    • The Managed Pay-TV Market Is Mature in Most Geographies
    • Stand-Alone S-VOD Is Changing the Video Media Services Market Dynamics
    • Transactional VOD Is Becoming More Established
    • There's a Ceiling to Pay-TV Spending
    • Video Media Services Availability Is Not Uniform Across Geographies

Foundational Assumptions

  • Demand-Side Factors
    • Total Households and Household Income
  • Household Budgets
  • Household Segments
  • Household Behaviors
  • Households' Willingness to Pay
  • Supply-Side Factors
    • Regulation
  • Technology
  • Content
  • Competitive Landscape
  • Offerings

Market Model or Methodology

  • Influencing Factors
    • Explicit Influencing Factors
    • Implicit Influencing Factors

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