Gartner Research

The Montreal Subway System Delivers Innovation via a Mobile App

Published: 15 April 2014

ID: G00257823

Analyst(s): Van Baker


Mobile app developers need to integrate contextual information when leveraging customer data collected from multiple sources to combine and deliver real-time value to customers.

Table Of Contents
  • Key Challenges



  • Look to Multiple Sources of Information to Deliver a Compelling Value Proposition to Consumers
  • Develop Unique Partnerships With Other Businesses Beyond Traditional Outsourcing
  • Employ Advanced Mobile Technologies to Deliver Value to Consumers to Maximize ROI

Case Study

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.