Gartner Research

Survey Analysis: Key Business Initiatives and IT Budget Plans in the Apparel Industry, 2014

Published: 16 April 2014

ID: G00262823

Analyst(s): Lucie Draper, Janet Suleski


Gartner surveyed the apparel industry's key business initiatives, growth plans and technology concerns for 2014. Apparel supply chain leaders in North America can use this research to improve market responsiveness and new product supply chain agility.

Table Of Contents

Survey Objective

Data Insights

  • Key Business Initiatives
    • Product Commercialization and Launch Processes Are Top Priorities
    • Supply Chain Technology Is Key to Reducing Lead Time
  • Growth Plans
    • New Products and Mobile Applications Will Fuel Growth
  • IT Spending
    • Planned IT Budget Increases Are Small
    • Budget Plans Differ by Industry Segment
  • Technology Priorities
    • Product Life Cycle Management Is the Top Area of Concern
    • Rapid Adoption of Mobile Technology Continues
  • Methodology

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