Gartner Research

A New Business Model Requires Agile and Responsive Sourcing at Benetton

Published: 17 April 2014

ID: G00262104

Analyst(s): Linda Cohen, Andy Rowsell-Jones , Alessio Meloni, Claudio Da Rold , Jeffrey Cole


Feeling pressure for economic and market changes, Benetton transformed its successful wholesale business model to be more responsive to its customers. Daniele Fregnan, vice president of global logistics and IT, used a three-layer sourcing model to accommodate the new digital-speed business model.

Table Of Contents


  • Transforming From a Wholesale to a Digital Business Model
  • Accommodating the Digital-Speed Business Model With a Three-Layer Sourcing Model

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