Gartner Research

Reduce Your Conferencing Costs by Going From Premium to Freemium

Published: 18 April 2014

ID: G00262603

Analyst(s): Sorell Slaymaker, Adam Preset


Innovative cloud vendors offer conferencing for free and charge a nominal fee for premium services to enterprises, which is disrupting the enterprise conferencing market. IT leaders can reduce conferencing costs with alternatives to established conferencing solutions for a broad range of use cases.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Increased demand for audio/Web/videoconferencing and the imperative to keep costs low will lead network managers to explore "freemium" conferencing solutions from cloud vendors
    • The Advantages of Freemium Conferencing
  • UCC conferencing suites have improved quality, reliability and usability and are becoming the enterprise standard, making room for freemium to enter the enterprise as good-enough conferencing
    • Example
    • The Limitations of Freemium Conferencing Solutions

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