Gartner Research

Terabyte Tuesday 2Q14: Software-Defined Storage Will Lead to Margin Pressures for Storage Vendors

Published: 18 April 2014

ID: G00263795

Analyst(s): Gene Ruth, Roger W. Cox , Andrew Neff


By 2020, 70% to 80% of unstructured data will be stored on low-cost storage often enabled by software-defined storage, pressuring storage vendor margins. EMC is best-positioned of the vendors, given its product breadth and installed base. Company Impact: EMC, Hitachi, HPQ, IBM, NMBL, NTAP, ORCL.

Table Of Contents


  • Storage Forecast Maintained
  • 4Q13 Storage Picks Up
    • EMC, HP Continued to Gain Share Despite Market Decline
  • Software-Defined Storage

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