Gartner Research

Brand Strength Index Analysis: Samsung, Connected Devices

Published: 22 April 2014

ID: G00261792

Analyst(s): Roberta Cozza , Mikako Kitagawa , Lillian Tay , Annette Jump

Summary

Samsung is one of the leaders in connected devices, with more than half of consumers using its devices. As Samsung expands, it needs to improve the design of its high-end devices, and expand in services, apps and business space with BYOD programs via a consistent brand message across devices.

Table Of Contents

Analysis

  • Vendor Brand Strength Evaluation
    • Evaluation of Samsung Brand
    • Strengths
    • Weaknesses
    • Implications
  • Company Financial Overview
    • Key Facts

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