Gartner Research

Adapting Conferencing Strategies to Fit Integration, Cloud and Mobile Requirements

Published: 23 April 2014

ID: G00262122

Analyst(s): Ken Agress


Conferencing strategies typically provide audio, video and Web conferencing independently. The growth of video-capable mobile devices and SaaS capabilities as integrated solutions is making this model obsolete. Enterprises need to re-evaluate their technical strategies to adapt.

Table Of Contents

Problem Statement

The Gartner Approach

The Guidance Framework

  • Prework
    • Gather Candidate Solutions
    • Think About How Conferencing May Intersect With Policies
    • Adopt a "Portfolio of Tools" Mindset
    • Don't Rule Out Making Conferencing a Service Provider's Problem
    • Prepare an Initial List of Use Cases and Client Devices
  • Step 1: Flesh Out Use Cases With Business Leaders
  • Step 2: Group Similar Use Cases and Review Policy Impacts
  • Step 3: Estimate Usage for Use Cases
  • Step 4: Perform an Initial Evaluation
  • Step 5: Perform a Detailed Investigation
  • Step 6: Prepare a Recommendation
  • Step 7: Perform a Management Review
  • Follow Up

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