Gartner Research

Cool Vendors in Consumer Dynamics, 2014

Published: 24 April 2014

ID: G00262505

Analyst(s): Mike Gotta , Nick Ingelbrecht , Annette Jump , Angela McIntyre , CK Lu , Meike Escherich

Summary

Innovative consumer research leverages video analytics, mobility, online polling and location tracking to deliver an in-depth understanding of who customers are and why they do what they do, so companies can improve brand perception, marketing effectiveness and product development.

Table Of Contents

Analysis

  • What You Need to Know
  • Affectiva
  • Over The Shoulder
  • PilotTV
  • Qriously
  • Turnstyle Solutions
  • Where Are They Now?
    • BrainJuicer

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