Gartner Research

Gartner Webinar: 2014 Spending Survey Shows Rise in Digital Marketing Budgets

Published: 24 April 2014

ID: G00263287

Analyst(s): Jake Sorofman, Laura McLellan

Summary

In 2013, digital marketing budgets averaged 3.1% of revenue, up 20% over the prior year. 2014 promises to show another double-digit increase as buyer journeys continue to shift further to digital activities. See how your budgets compare.

Table Of Contents

Overview

Evidence

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