Gartner Research

How Much Progressive Companies Invest in Digital Marketing

Published: 25 April 2014

ID: G00260113

Analyst(s): Laura McLellan


Progressive digital marketing organizations distinguish themselves from embryonic and intermediate ones in the type and allocation of their budgets, organization and perceived maturity. We present key spending data for you to compare against your own to identify investment priorities.

Table Of Contents

Survey Objective

Data Insights

  • Progressive Companies Have Larger Total Marketing Expense Budgets
  • Progressive Companies Put Higher Priority on Marketing Innovation
  • Progressives Companies Tend to Place More Priority and Accountability on Digital Marketing
  • Progressive Companies Invest More in Digital Commerce and Digital Advertising
  • Ninety-Seven Percent of Progressive Companies Have a Marketing Capital Budget
  • Progressive Companies More Likely to Gain Incremental Funding for Digital Marketing
  • Methodology
    • Digital Marketing Spending Survey
    • Segmentation Analysis

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