Gartner Research

Effective Project-Based Demand Planning Requires High-Touch Supply Chain Involvement

Published: 25 April 2014

ID: G00260947

Analyst(s): Marko Pukkila, Debashis Tarafdar


Project-based demand has unpredictable patterns and significant volatility. Manufacturing companies can't utilize their standard demand-planning methods to develop an accurate plan. This research offers supply chain and sales leaders a tailored approach to planning project-based demand.

Table Of Contents
  • Key Challenges



  • Formalize Marketing, Sales, and Supply Chain Responsibilities and Collaboration Across Time Horizons
    • Marketing
    • Sales
    • Demand Planner
  • Establish a High-Touch Management Process for Large Opportunities Through the Opportunity Pipeline
  • Use Statistical Methods and Aggregation Strategies for Small Projects' Demand
  • Use the Demand-Planning Process to Lock In a Consensus Plan for the Future Project-Based Demand

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