Gartner Research

Effective Project-Based Demand Planning Requires High-Touch Supply Chain Involvement

Published: 25 April 2014

ID: G00260947

Analyst(s): Marko Pukkila, Debashis Tarafdar

Summary

Project-based demand has unpredictable patterns and significant volatility. Manufacturing companies can't utilize their standard demand-planning methods to develop an accurate plan. This research offers supply chain and sales leaders a tailored approach to planning project-based demand.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Formalize Marketing, Sales, and Supply Chain Responsibilities and Collaboration Across Time Horizons
    • Marketing
    • Sales
    • Demand Planner
  • Establish a High-Touch Management Process for Large Opportunities Through the Opportunity Pipeline
  • Use Statistical Methods and Aggregation Strategies for Small Projects' Demand
  • Use the Demand-Planning Process to Lock In a Consensus Plan for the Future Project-Based Demand

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Log In

Become a client

Learn how to access this content as a Gartner client.