Gartner Research

CEO Survey Reveals Demand for Digital Leadership

Published: 25 April 2014

ID: G00263483

Analyst(s): Richard Fouts


Gartner's 2014 CEO survey shows that 43% of respondents have either hired or appointed an executive-level digital business leader. Another 13% will follow suit within two years.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • The appointment of a digital leader sets expectations that growth — a top priority on the CEO agenda — will be driven in part by digital business transformation opportunities
  • Marketers with a passion for the digital user experience will emerge as winners
  • The CEO frames digital business as a team effort, which requires digital marketing executives to collaborate with business stakeholders across the organization

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