Gartner Research

How a Semiconductor Company Enhanced Pricing Optimization Capabilities for Profitable Growth

Published: 25 April 2014

ID: G00258433

Analyst(s): Stan Aronow


In this research, we explore a semiconductor company's implementation of capabilities that ensured optimized revenue and margins, net of supply chain costs, in the face of significant market growth.

Table Of Contents
  • Key Challenges



  • Improve Margins by Establishing Center-Led Pricing Teams With Standard Processes, Tools and Governance
  • Reduce Price Quote Request Cycle Time as an Enabler to Closing Business, Particularly in Commodity Semiconductor Markets
  • Centralize Control to Minimize Price Erosion
  • Incorporate Supply Chain Costs Into Pricing and Go-to-Market Strategies to Capture Higher Margins
  • Looking Forward: A Standard Pricing Framework Becomes an Enabler for M&A Integration

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