Gartner Research

How Progressive Companies Manage and Budget for Mobile Marketing Programs

Published: 25 April 2014

ID: G00261127

Analyst(s): Mike McGuire


Progressive mobile marketing teams focus on tactics that support customer engagement and revenue generation. Use this research to benchmark your mobile marketing program and identify tactics to test and adopt.

Table Of Contents

Survey Objective

Data Insights

  • Finding 1: Progressives Focus on Customer Engagement and Revenue Generation
  • Finding 2: Progressives Have Different Budget Priorities Than Embryonics
  • Finding 3: Progressives Create Mobile Marketing Centers of Excellence
  • Finding 4: Progressives Lead, Embryonics and Intermediates Play Catch-Up on Mobile Tactics
  • Finding 5: Progressives Created Mobile Marketing Roles Two or More Years Before Others
  • Methodology

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