Published: 28 April 2014
ID: G00261654
Analyst(s): Frank Buytendijk, Hideaki Horiuchi, Nick Ingelbrecht, Angela McIntyre, Merv Adrian, Nick Heudecker
Big data is at the top of its hype, which benefits many small vendors that don't need a lot of customers to be seen as serious players. However, beyond the hype, big data is set to become data as usual again. Cool Vendors need to establish themselves quickly to compete with established players.
Analysis
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