Gartner Research

Cool Vendors in Social Marketing, 2014

Published: 28 April 2014

ID: G00259947

Analyst(s): Julie Hopkins , Jennifer Polk

Summary

Social marketers are challenged to balance efficiency and effectiveness of their social marketing efforts. Our Cool Vendors research enables marketers to find and distribute more engaging content and obtain insights from social channels to guide strategies and tactics, and create business value.

Table Of Contents

Analysis

  • What You Need to Know
  • Blab
  • Falcon Social
  • Mass Relevance
  • Rival IQ
  • SocialFlow

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