Gartner Research

How Content Marketers Use Visual Storytelling to Engage Audiences

Published: 29 April 2014

ID: G00259632

Analyst(s): Jake Sorofman


Content marketers have confirmed the idiom: A picture is, indeed, worth a thousand words. As time-starved audiences reveal a preference for images over text, content marketers retool to become visual storytellers. This research will show you how to do the same.

Table Of Contents
  • Key Challenges



  • Discover Your Brand's Visual Snapshots and Storylines
  • Develop a Visual Vocabulary and Reusable Storytelling Frameworks
  • Tap Into Public and Private Data to Tell Your Stories Visually
  • Create a Visual Storytelling Cadence That Engages Audiences Over Time

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