Gartner Research

Market Guide: Social Analytics for Marketing Leaders

Published: 29 April 2014

ID: G00259878

Analyst(s): Carol Rozwell , Julie Hopkins , Martin Kihn


The growth of social media drives digital marketers to explore social analytics tools to gain more insight. Use this guide to understand the social analytics market and to help find a provider that answers the kinds of questions you're asking.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Sources
  • Analytic Techniques
  • Adobe
  • Attensity
  • Crimson Hexagon
  • IBM
  • NetBase
  • Oracle
  • (Radian6)
  • Simply Measured
  • Socialbakers
  • Synthesio
  • Sysomos
  • Visible Technologies

Market Recommendations

Gartner Recommended Reading

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