Gartner Research

Emerging Market Analysis: Enterprise Software in the Middle East and North Africa, Ecosystem Fundamentals for Success

Published: 29 April 2014

ID: G00262091

Analyst(s): Fabrizio Biscotti


The Middle East and North Africa is a vast and diverse region that includes 23 countries, and opportunities and challenges cannot be addressed with a "one size fits all" approach. However, there are some general characteristics that vendors need to consider when evaluating the region.

Table Of Contents


  • Market Opportunities
    • Expanding Economy Over the Long Term
    • Diversification of the Economy
    • Ongoing Infrastructure Modernization
    • Sizable (and Young) Population Base
    • Limited Linguistic Barriers
    • Business-Friendly Environment
    • Local Focus on Nurturing Talent
    • Good Hot Spots for Offshoring
    • Leapfrogging to Newest Technologies
    • Preference for Packaged Software
  • Market Challenges
    • Geopolitical and Economic Volatility
    • Generally Poor IT Infrastructure
    • Lack of IT Skills
    • Need for Geographical Presence and Local Knowledge
    • Different Business Cultures and Sales Practices
    • Strong State Presence in the Economy and Pervasive Political Influence
    • Corruption
    • High Levels of Software Piracy
    • Few Opportunities in Low End of SMB Segment
    • High Concentration of Demand and Risk of Early Saturation
    • Funding and Price Sensitivity Vary Significantly
    • Legal Compliance

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