Gartner Research

What IT Needs to Know About Google Apps for Business: Features and Functionality

Published: 30 April 2014

ID: G00261723

Analyst(s): Guy Creese


Google Apps for Business is most popular with universities, governments and SMBs. Large enterprises can use it as an email or collaboration solution, but it has limited appeal as a full-scale Office replacement.

Table Of Contents


  • Product Description
    • Market Context
    • Google Apps for Business: Application Capabilities and Limitations
    • Google+ Applications
    • Other Google Applications
    • Integration Capabilities and Limitations
    • Mobile Capabilities and Limitations
  • When to Use Google Apps for Business
    • As a SaaS Email Solution
    • As a Productivity Suite for Deskless Workers in the Enterprise
    • As a Lower Cost, Collaboration-Centric Solution Alternative to Microsoft
    • As an All-in-One Solution for SMBs
  • When to Avoid Google Apps for Business
    • When the Enterprise Is Heavily Dependent on Microsoft File Formats
    • When eDiscovery Capabilities for Documents Are Required
  • Strengths
    • Google Licensing Is Much Simpler Than Microsoft Licensing
    • A Cloud Centricity That Encourages Wide Collaboration and Mobile Use
    • Support of an Increasingly Powerful Ecosystem
  • Weaknesses
    • Highly Sophisticated Documents Are Not Supported
    • Records Management Capabilities for Documents Are Missing
    • Uptime May Not Meet Your Needs


  • Triage Google Apps for Business's Value
  • Define the Google Apps for Business Drivers
  • Segment the User Base
  • Create the Migration, Deployment and Exit Plans
  • Run a Pilot and Adjust as Necessary

The Details

  • Google Enterprise Applications Division
  • Prerequisites
    • Internet Access
    • Browser Support
  • Licensing and Pricing
    • Licensing
    • Pricing
  • Languages, Help and Support
    • Geographical Coverage and Language Support
    • Help and Support
    • Service-Level Agreement
  • Working With the Required SaaS Controls
    • Disaster Recovery and Business Continuity Planning
    • Provisioning Users, Data and Applications
    • Release Cadence
    • Monitoring the Vendor
    • Incident Response Procedures
  • Third-Party Applications and Services

Recommended Reading

  • Google Documentation
  • Blogs

Gartner Recommended Reading

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