Gartner Research

Market Guide for Social Marketing Management

Published: 30 April 2014

ID: G00260419

Analyst(s): Julie Hopkins


Social marketing management applications improve coordination and insight into social marketing activities by building brands and customer relationships. Gartner's guide will help marketers understand the category, and introduce some of the application providers in the category.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Adobe
  • Expion
  • Falcon Social
  • Hearsay Social
  • HootSuite
  • Oracle
  • Shoutlet
  • Spredfast
  • Sprinklr
  • Sprout Social

Market Recommendations

Gartner Recommended Reading

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