Gartner Research

How to Build a Social Commerce Strategy

Published: 02 May 2014

ID: G00259684

Analyst(s): Jennifer Polk , Allen Weiner


Social commerce doesn't just happen as a result of successful social marketing. It requires a strategy. Digital marketers should use this research as a guide to develop their social commerce strategy — from pilot to implementation.

Table Of Contents
  • Key Challenges



  • Start With a Social Commerce Pilot
  • Set a Business Objective for Social Commerce
  • Convert Key Insights Into a Social Commerce Strategy

Case Study

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