Gartner Research

How to Evaluate Multichannel Campaign Management Applications

Published: 05 May 2014

ID: G00261701

Analyst(s): Adam Sarner , Jennifer S. Beck, Yvonne Genovese , Julie Hopkins


The market for multichannel campaign management continues to evolve as digital marketers face new requirements, products and functions, and as providers consolidate.

Table Of Contents


  • Defining the Need for Multichannel Campaign Management
  • How We Define the Market for Multichannel Campaign Management Applications
    • Functions
  • What to Do Next

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