Gartner Research

Use Serialization Deployments to Enhance Your End-to-End Supply Chain Visibility

Published: 07 May 2014

ID: G00260498

Analyst(s): Andrew Stevens , Christian Titze


Supply chain leaders assigned to serialization and brand protection initiatives take a narrow view of the potential applications for mass serialization. This research explores broader opportunities to leverage this capability, such as enabling end-to-end supply chain visibility.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Many serialization and brand protection leaders lack a complete understanding of the functionality and benefits of mass serialization, gating their ability to influence broader value chain adoption
  • Short-term compliance milestones are driving decisions to deploy serialization capabilities, leading supply chain leaders to overlook the longer-term benefits of brand protection and improved network coordination, in the push to meet timelines
  • Existing ERP and QMS suite applications do not offer multienterprise visibility, driving serialization leaders to build capabilities such as "track and trace" and "verification and authentication" in a separate application layer

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