Gartner Research

What a 37% Increase in Mobile Advertising Spending Means for Digital Marketers

Published: 07 May 2014

ID: G00255414

Analyst(s): Mike McGuire , Stephanie Baghdassarian


As mobile advertising budgets soar, digital marketers will need to adjust their marketing tactics. Use Gartner's mobile advertising forecast to prepare for these trends.

Table Of Contents


  • Mobile Ad Rates Will Climb
  • Audiences for Mobile Advertising Will Increase
  • Video Will Be the Fastest-Growing Mobile Ad Format
  • Despite Slower Growth Relative to Other Formats, Ads in Mobile Messaging Traffic Will Continue to Garner Interest
  • Mobile Ad Budgets in North America Will Grow Faster Than in Other Regions
  • What to Do Next

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.