Gartner Research

What a 37% Increase in Mobile Advertising Spending Means for Digital Marketers

Published: 07 May 2014

ID: G00255414

Analyst(s): Mike McGuire , Stephanie Baghdassarian

Summary

As mobile advertising budgets soar, digital marketers will need to adjust their marketing tactics. Use Gartner's mobile advertising forecast to prepare for these trends.

Table Of Contents

Analysis

  • Mobile Ad Rates Will Climb
  • Audiences for Mobile Advertising Will Increase
  • Video Will Be the Fastest-Growing Mobile Ad Format
  • Despite Slower Growth Relative to Other Formats, Ads in Mobile Messaging Traffic Will Continue to Garner Interest
  • Mobile Ad Budgets in North America Will Grow Faster Than in Other Regions
  • What to Do Next

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