Gartner Research

When to Consider Digital Asset Management, Marketing Resource Management and Web Content Management

Published: 08 May 2014

ID: G00263461

Analyst(s): Kimberly Collins, Mick MacComascaigh, Whit Andrews

Summary

With increased technology investments in marketing, CIOs and IT leaders for business applications are questioning the overlap and redundancies between areas like DAM, MRM and WCM. We discuss the strengths and weaknesses of each, and when to consider the various options.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Invest in DAM Solutions If Your Focus Is on a Cross-Enterprise Digital Asset Repository
  • Invest in MRM Solutions If Your Focus Is on Marketing Planning, Budgeting, Creative Production, Asset Management and Fulfillment
  • Invest in WCM to Manage Content and Drive Contextualized Interactions Across Digital Channels
  • Consider Best-of-Breed Solutions for DAM, MRM and WCM to Fulfill the Needs of the Enterprise, Marketing and E-Commerce If Required
  • Integrate DAM and MRM With WCM to Manage the Brand and Understand Web Marketing Content Effectiveness

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Log In

Become a client

Learn how to access this content as a Gartner client.

Learn More