Gartner Research

Tech Go-to-Market: How to Position Mobile Solutions to Vertical Buyers

Published: 08 May 2014

ID: G00263876

Analyst(s): Anurag Gupta , Christine Arcaris, Derry Finkeldey , Vittorio D'Orazio , Rajesh Kandaswamy , Kenneth Brant , Jeffrey Roster, Venecia Liu , Jennifer Mazzucca


More than half the companies have fallen short of their goals in mobility investments due to industry-specific challenges. Product marketers at technology and service providers can help, but they must take into account different industries' pain points, focus areas and buying processes.

Table Of Contents


  • Enterprises Are Not on Target to Meet Their Mobile Investment Goals
    • Investing in Bring Your Own Device
    • Why Companies Aren't Achieving Their Mobile Objectives
    • Where Companies Use External Providers
    • How Companies Select External Service Providers
  • A Note of Caution

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