Gartner Research

Tech Go-to-Market: How to Position Mobile Solutions to Vertical Buyers

Published: 08 May 2014

ID: G00263876

Analyst(s): Anurag Gupta, Christine Arcaris, Derry Finkeldey, Vittorio D'Orazio, Rajesh Kandaswamy, Kenneth Brant, Jeffrey Roster, Venecia Liu, Jennifer Mazzucca

Summary

More than half the companies have fallen short of their goals in mobility investments due to industry-specific challenges. Product marketers at technology and service providers can help, but they must take into account different industries' pain points, focus areas and buying processes.

Table Of Contents

Analysis

  • Enterprises Are Not on Target to Meet Their Mobile Investment Goals
    • Investing in Bring Your Own Device
    • Why Companies Aren't Achieving Their Mobile Objectives
    • Where Companies Use External Providers
    • How Companies Select External Service Providers
  • A Note of Caution

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