Gartner Research

Survey Analysis: Customer Experience, 2014 — The Outstanding and the Underwhelming

Published: 13 May 2014

ID: G00263090

Analyst(s): Nick Ingelbrecht , Michael Dornan , Ed Thompson

Summary

Consumers and business customers expect different things from brands, according to Gartner survey research. Technology product and marketing managers must, therefore, set expectations accordingly, and design the customer experience from the perspective of the target market segment.

Table Of Contents

Overview

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