Gartner Research

Exploit the Synergies Between Sentiment Analysis and Predictive Analytics

Published: 14 May 2014

ID: G00246175

Analyst(s): Gareth Herschel


Many enterprises use both predictive analytics and sentiment analysis, but don't gain the full value from their investments. Gartner explains how business analytics leaders can make their initiatives more effective by exploiting the synergies between the two.

Table Of Contents
  • Key Challenge



  • Use Sentiment to Predict Customer Behavior More Accurately
  • Use Changes in Sentiment to Reassess Predictive Models
  • Classify Customers' Interests Based on Commentary
  • Use Predictive Analytics to Identify Drivers of Sentiment
  • Use Predictive Analytics to Guide the Collection of Sentiment

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