Gartner Research

Market Guide for Mobile Marketing Analytics

Published: 14 May 2014

ID: G00255411

Analyst(s): Martin Kihn, Mike McGuire


Mobile marketers need insights to improve their websites, apps and advertising, but the analytics space today is fragmented. Use this Market Guide to find a provider that offers the features and capabilities you need to execute a successful strategy.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Marketing Cloud and Analytics Providers
    • Adobe
    • Google
    • IBM
    • Webtrends
  • Mobile Website and App User Analytics
    • Apmetrix
    • Apsalar
    • ClickTale
    • Distimo
    • Localytics
    • Mixpanel
    • Upsight (Formerly Kontagent and PlayHaven)
  • Advertising and Experience Management
    • Artisan
    • Bango
    • Flurry
    • HasOffers
    • Placed
    • Swrve
    • Tapad

Market Recommendations

  • What to Do Next

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.