Gartner Research

Brand Strength Index Analysis: AT&T, Consumer Services, United States

Published: 15 May 2014

ID: G00261789

Analyst(s): Annette Jump , Amanda Sabia , Hugues J. De La Vergne


AT&T is a highly recognized brand in communications services, but the company will face challenges as it expands its portfolio beyond traditional communication services. AT&T needs to implement more integrated marketing strategies to boost its brand awareness in these emerging areas.

Table Of Contents


  • Vendor Brand Strength Evaluation
    • Evaluation of AT&T Brand in the United States
    • Strengths
    • Weaknesses
    • Implications
  • Company Financial Overview

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