Published: 15 May 2014
ID: G00263864
Analyst(s): Ed Thompson, Jim Davies, Praveen Sengar, Brian Manusama, Bhavish Sood, Kimberly Collins, Jenny Sussin, Chris Fletcher, Penny Gillespie, David Kohler
CIOs and CRM line-of-business executives, such as VPs of sales, VPs of digital commerce, VPs of customer services and CMOs, should work together to identify specific big data and analytics use cases relevant to their organizations, to coordinate efforts and transform customer engagement.
Introduction
Analysis
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