Gartner Research

Survey Shows CEOs See Leading Role for Marketing in Digital Business

Published: 16 May 2014

ID: G00263484

Analyst(s): Martin Kihn


Gartner's 2014 CEO survey showed that many organizations increasingly use marketing as a lens through which to view "digital business." The result is both more opportunity and more risk as marketers are expected to aid the growth charge.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • As CEOs look to marketing to frame the discussion around digital business, companies are raising investments in — and demands on — the marketing team
  • Digital marketers' influence will be felt across the organization as they are asked to bring innovation and new growth ideas

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