Gartner Research

CEO Survey Puts Growth at the Top of Executives' Agenda

Published: 16 May 2014

ID: G00263564

Analyst(s): Laura McLellan


In Gartner's 2014 CEO survey, growth topped the list of strategic business priorities for 2014 and 2015, and marketing was second on the list. These findings are like music to marketers' ears, but with heightened expectations come greater challenges.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • CEOs' acknowledgment of growth as the No. 1 strategic business priority for the next two years means marketing needs to step up and ready the organization to lead that charge
  • The number of marketing-related strategic business priorities puts CMOs on the hot seat to deliver results
  • To meet CEO expectations, marketing leaders need to make a significant contribution to strategic planning that shapes business priorities and results, including digital business

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.