Gartner Research

CEO Survey Puts Growth at the Top of Executives' Agenda

Published: 16 May 2014

ID: G00263564

Analyst(s): Laura McLellan

Summary

In Gartner's 2014 CEO survey, growth topped the list of strategic business priorities for 2014 and 2015, and marketing was second on the list. These findings are like music to marketers' ears, but with heightened expectations come greater challenges.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • CEOs' acknowledgment of growth as the No. 1 strategic business priority for the next two years means marketing needs to step up and ready the organization to lead that charge
  • The number of marketing-related strategic business priorities puts CMOs on the hot seat to deliver results
  • To meet CEO expectations, marketing leaders need to make a significant contribution to strategic planning that shapes business priorities and results, including digital business

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