Gartner Research

Digital Marketing Takes Top Billing in CEO Survey

Published: 16 May 2014

ID: G00263568

Analyst(s): Jake Sorofman

Summary

Gartner's 2014 CEO Survey shows digital marketing on the rise, claiming the top position of all investments in technology-enabled capabilities over the next five years, ahead of e-commerce and customer experience management. This research explains what these findings mean for you.

Table Of Contents
  • Impacts

Analysis

  • Digital Marketing Is a Clear Priority
  • But a Conspicuous Gap Should Be Addressed

Impacts and Recommendations

  • The CEO's agenda for investments in technology-enabled capabilities points squarely to digital marketing, signaling a discipline of unequaled strategic importance to the business
  • With growth engines in overdrive, CEOs see marketing as the primary source of digital fuel, but many marketers aren't prepared to rise to the challenge

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