Gartner Research

Pull Replenishment in Consumer Products Supply Chains — Why Do This and When Does It Apply?

Published: 16 May 2014

ID: G00264041

Analyst(s): Jan Kohler


Continued demand volatility and high forecast error in consumer products result in poor inventory mix and network placement, which impacts cost and service. This research shares why CP supply chain leaders should consider pull replenishment to better align their supply with actual downstream demand.

Table Of Contents
  • Key Challenges



  • Understand Why Pull Replenishment Is Appropriate in CP
  • Leverage Demand Sensing Technology to Derive More Accurate Near-Term Demand Projections, Based on Downstream Data, Pattern Recognition and Predictive Analytics
  • Align Near-Term Supply Replenishment Schedules With Actual Demand by Using Pull Signals Triggered by Downstream Consumption
  • Overcome Barriers to Acceptance of Pull Replenishment by Ensuring Readiness Within Your Supply Chain

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