Gartner Research

2014 CEO Survey Findings Signal Opportunity for the Digital Marketer

Published: 16 May 2014

Summary

CEO survey findings signal unprecedented opportunity in 2014 for digital marketers to lead their companies in taking the business digital.

Included in Full Research

  • Finding 1. Growth tops the list of strategic business priorities for 2014 and 2015 — three times more than bottom-line concerns
  • Finding 2. Forty-three percent of respondents have a formal digital leader now, and another 13% plan to appoint one within two years
  • Finding 3. Many CEOs define "digital business" in marketing terms
  • Finding 4. CEOs rank digital marketing as the most important tech-enabled capability for investment over the next five years
  • Finding 5. CEOs and senior business leaders view information as a corporate asset
  • Detailed Findings for Marketing From 2014 CEO Survey

Analysts:

Jennifer S. Beck

Access Research

Already a Gartner client?

To view this research and much more, become a client.

Speak with a Gartner specialist to learn how you can access peer and practitioner research backed by proprietary data, insights, advice and tools to help you achieve stronger performance.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Gartner research: Trusted insight for executives and their teams

What is Gartner research?

Gartner research, which includes in-depth proprietary studies, peer and industry best practices, trend analysis and quantitative modeling, enables us to offer innovative approaches that can help you drive stronger, more sustainable business performance.

Gartner research is unique, thanks to:
Independence and objectivity

Our independence as a research firm enables our experts to provide unbiased advice you can trust.

Actionable insights

Not only is Gartner research unbiased, it also contains key take-aways and recommendations for impactful next steps.

Proprietary methodologies

Our research practices and procedures distill large volumes of data into clear, precise recommendations.

Gartner research is just one of our many offerings.

We provide actionable, objective insight to help organizations make smarter, faster decisions to stay ahead of disruption and accelerate growth.

Tap into our experts

We offer one-on-one guidance tailored to your mission-critical priorities.

Pick the right tools and providers

We work with you to select the best-fit providers and tools, so you avoid the costly repercussions of a poor decision.

Create a network

Connect directly with peers to discuss common issues and initiatives and accelerate, validate and solidify your strategy.

Complementary related insights

Gartner clients can log in to access the full library.

Guide

Deliver IT Strategic Cost Optimization Through Smart Spending

Why IT Executives Choose Gartner over others
Article

Set Up Now for AI to Augment Software Development
Research

4 Ways Generative AI Will Impact CISOs and Their Teams
Research

Create a 3-Pronged Technology Cost Optimization Strategy to Match Your Economic Reality
Research

Executive Essentials: Develop a Strategic Approach to IT Cost Reduction, Optimization and Investment
Webinar

Predict How Trends and Disruptions Impact Your Organization
Webinar

Succeed in Digital Business With Your IT Operating Model, Not Just a New Org

Experience Information Technology conferences

Join your peers for the unveiling of the latest insights at Gartner conferences.

View Conferences

©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.