Gartner Research

2014 CEO Survey Findings Signal Opportunity for the Digital Marketer

Published: 16 May 2014

ID: G00263486

Analyst(s): Jennifer S. Beck

Summary

CEO survey findings signal unprecedented opportunity in 2014 for digital marketers to lead their companies in taking the business digital.

Table Of Contents

Analysis

Research Highlights

  • Finding 1. Growth tops the list of strategic business priorities for 2014 and 2015 — three times more than bottom-line concerns
  • Finding 2. Forty-three percent of respondents have a formal digital leader now, and another 13% plan to appoint one within two years
  • Finding 3. Many CEOs define "digital business" in marketing terms
  • Finding 4. CEOs rank digital marketing as the most important tech-enabled capability for investment over the next five years
  • Finding 5. CEOs and senior business leaders view information as a corporate asset
  • Detailed Findings for Marketing From 2014 CEO Survey

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.