Gartner Research

How an Enterprise Software Vendor Acquisition Affects the Product

Published: 20 May 2014

ID: G00263904

Analyst(s): Kimberly Collins, Deborah Wilson , Jeff Freyermuth


Consolidation in CRM, procurement and HR markets is rampant. IT leaders need to understand what impact these acquisitions will have on acquired products. Not all acquisitions are negative. We provide advice on product development, integration, pricing and marketing for when a vendor is acquired.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Product development personnel changes impact the future of the solution for IT leaders
    • Early Warnings Signs
  • An integration strategy, or lack thereof, can impact the value of a solution for IT leaders
    • Early Warning Signs
  • Pricing strategy changes can dramatically impact the total cost of ownership for IT leaders
    • Early Warning Signs
  • Marketing changes significantly influence the long-term success of the acquired product for IT leaders
    • Early Warnings Signs

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