Gartner Research

Market Trends: Mobile Apps Will Drive the Sharing Economy

Published: 21 May 2014

ID: G00261117

Analyst(s): Hendrik Bartel


With over 9,000 marketplaces, peer-to-peer marketplaces have become a rapidly soaring area for app developers. Owning the end-to-end customer experience, app developers can explore new untapped marketplaces in addition to applying intense pressure on traditional consumer businesses.

Table Of Contents


Market Trend

  • Peer-to-Peer Markets Are Set to Stay
    • Airbnb Has Completely Transformed the Short-Term Rental Market Forever
    • Lending Club Is Becoming a New Distribution Channel for Traditional Banks
  • P2P Market Structure
    • Trust Is the Key Asset
  • Buyers Trend
    • Consumers Are Demanding New Experiences
  • Disruption in Business-as-Usual
    • P2P Marketplaces Are a Significant Threat to Traditional Businesses and Distribution Channels
  • Regional Trend
    • Urban Areas Are the Main Stage of P2P Marketplace
    • International Adoption of P2P Marketplaces
  • Technology Trend
    • Own the Complete Experience: Shift From Online to Offline

Contrarian View

  • Regulations Have the Potential to Kill P2P Marketplaces

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