Gartner Research

Agenda Overview for Customer Experience, 2014

Published: 21 May 2014

ID: G00264190

Analyst(s): Jake Sorofman

Summary

Digital marketing leaders recognize that they must deliver differentiated customer experiences or risk losing out to competitors. This Agenda Overview offers a snapshot of the Key Issues our research will address in 2014 to help you create exceptional customer experiences.

Table Of Contents

Analysis

Key Issues

  • Design Customer Experiences
  • Execute Customer Experiences
  • Manage and Optimize Customer Experiences

Related Priorities for Customer Experience

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