Gartner Research

Social Media Best Practices for SMBs Can Make Success a Reality

Published: 23 May 2014

ID: G00260080

Analyst(s): Jenny Sussin , Susan Galberaith

Summary

Small or midsize businesses are often unsure how to use social media, which results in conservative investments in these technologies. Use the guidance and use cases in this research to start your initiative.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Implement Social Business Strategies by Identifying Their Business Objectives
  • Match Use Cases to Business Objectives
  • Monitor Social Media First, Then Grow the Initiative
  • Look for a Technology Partner to Support Your Tactical Approach and Your Social Business Metrics

Sample Case Studies

Gartner Recommended Reading

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