Gartner Research

Market Guide for Voice-of-the-Customer Vendors

Published: 27 May 2014

ID: G00262610

Analyst(s): Jim Davies


Organizational interest in adopting a holistic VoC strategy is increasing, because of the potential business impact. Selecting a core technology platform to support the initiative is not a simple task due to the myriad of potential tools originating from a variety of historical backgrounds.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Allegiance
  • Attensity
  • CallMiner
  • Clarabridge
  • ClickFox
  • Confirmit
  • ForeSee
  • HP Autonomy
  • IBM
  • iPerceptions
  • iSky
  • Medallia
  • Mindshare Technologies
  • NetReflector
  • Nexidia
  • Nice Systems
  • OpinionLab
  • Qualtrics
  • QuestBack
  • ResponseTek
  • SandSIV
  • Satmetrix
  • Smoke Customer Care Solutions
  • SynGro
  • Thirty by Thirty
  • Verint Systems

Market Recommendations

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